Comfort, Privacy & Mutual Respect: Just How Siren is Humanizing Online Dating

The brief variation: Socially advanced Siren is actually changing the online dating app space with its inclusive attitude, relatable concern during the day, and customizable confidentiality characteristics. On Siren, it really is everything about linking great individuals through authentic dialogue — not addicting and mindless swiping. To this end, they’ve developed a fun and protected atmosphere where you can become your real self and let intimate biochemistry with a match unfold in a far more organic way — similar to it would occur in individual.


With their smooth interfaces, enjoyable features, and hand-held formats, matchmaking programs have transformed ways folks date. Although it seems much less difficult than ever before to meet up with a person special, the functions of swiping and preference or loathing men and women according to images provides very nearly made online dating a casino game — and created a disconnect on the list of people playing it.

For folks who wish to blend the genuine convenience of a dating software in addition to feeling of connecting with some body in actual life, there is Siren — a distinctive on-line program that eliminates the “searching for individuals” model a great many other matchmaking applications have actually followed.

Courtesy their concern of the Day matching system, Siren creates the framework for talking about engaging topics (like bucket listing products and philosophical questions) and pairs individuals through those authentic and enjoyable conversations. Because of this, correct personalities may be shared normally — just as they’d in person.

To get more on the inspiration behind Siren, its unique attributes, as well as the women-led staff behind the app, we spoke with Co-Founder and Chief Executive Officer Susie Lee.

A Pro-People Perspective: Siren is made With everyone else in Mind

Siren was actually established by two females with a feminist viewpoint — Susie along with her Co-Founder/COO/CMO Katrina Hess — which both desired a matchmaking software that has been made up of shared admiration, privacy, and comfort as leading priorities.

Having gone through some awful dating experiences via some other matchmaking programs, Susie and Katrina saw these people weren’t truly constructed with ladies in addition to their particular desires and needs in your mind. In addition to the adverse character of swiping kept and right on individuals had been demeaning and failed to help develop top quality associations, particularly for females.

“I just thought this immediate experience that, as a woman, I was objectified. The swipe-to-reject format failed to benefit me,” Susie mentioned. “I appeared back on connections I’d prior to, and I never ever came across men and women through such practices.”

Although that they had never created an online dating software, Susie and Katrina knew they might make one that was not just female-friendly, but fun and compassionate toward everybody.

They took their time researching the technology area and obtaining comments from friends and specialists before and during development. In addition they dismissed people who mentioned guys would not use a dating application that has been concentrated on females and provided them advanced level confidentiality options.

Siren was launched in 2014, and very quickly it wasn’t merely Susie’s and Katrina’s buddies who have been using Siren. It actually was pals of pals and overall visitors — including males — have been making use of the application and revealing appreciation for it. Term distribute and Siren has been a number one, inclusive internet dating software ever since.

And although Siren is actually pro-women, there is not an anti-men ambiance to it after all. It is proof that an online dating application crafted by women for females can successfully benefit them as well as for men.

Secure & Welcoming ambiance units an optimistic Tone your Community

The individuals at Siren will always be really safety of their people, and, since the designers, they understood they could set a confident tone for the entire area by placing safety precautions in place and producing an inviting environment.

During some other matchmaking programs folks might experience harassment or catfishing, that is not ever been the outcome for the people on Siren, and also the initiative associated with the Siren group ‘s the reason for this.

“Since we founded, we’ve had zero reports of bothering emails,” Susie stated. “Authenticity and other people to be able to feel you can find actual folks on the other side is absolutely vital that you us. We were actually mindful about raising the city with a specific method of reputation.”

Susie added that she and her staff think individuals are basically great and therefore if they’re given a secure, friendly atmosphere, they’re going to end up being friendly and honest with each other.

“we are able to provide you with these icebreakers that techniques to be a little more prone and more actual, and that’s how folks can link,” she stated.

Siren’s Mantra: “create visitors much less unusual to every Other”

making use of social media a lot of us utilize, like myspace, the bond is built-in utilizing the men and women we stick to and who follow us, thus interacting is easy. Siren’s conversation-style program replicates that for online dating, assisting you to begin those connections with no awkwardness.

“if you are coping with an overall total complete stranger inside the online dating sites space, there’s lots of reservation about precisely how a lot you trust this individual, specifically because lots of websites are actually complex and have some phony users,” Susie mentioned. “My motto that i tell my group, and additionally they’ve really embodied this, is to assist ‘make visitors less strange to one another.'”

On-Site & Off-Site Benefits write a Well-Rounded matchmaking Experience

With their own coordinating element, high-quality security system, and unique activities, Siren gives singles an one-of-a-kind, safe, and well-rounded online dating experience from beginning to end.

Familiarize yourself with suits in exclusive Way With Siren’s Question on the Day

While Siren possesses the classic attributes of internet dating (such as messaging and blocking abilities), their own Question during the day will be the element that produces them stay ahead of other online dating programs more.

With enjoyable questions like “Any time you might have usage of a billboard, what can you desire it to say?” you can actually end up being yourself and progress to know some body on a more genuine degree. You can look for matches based on their unique answers to those concerns in addition to by your preferred requirements like age, gender, and area.

And with this degree of communication, that you don’t want to increase traits like your income or looks to seem more desirable to other people.

Many pic Settings aids Eliminate Superficiality

Siren also provides a distinctive way of images. You have the substitute for keep photos obscured and only visually noticeable to the contacts, or you can keep the images visually noticeable to every person.

“making it comfy and not harmful to visitors to have the ability to browse their particular expert and private physical lives, we enable every person to regulate their own image visibility,” Susie mentioned.

Unlike an average online dating app, people can not deliver both images, that was intentional when Susie and Katrina created the app. She said this motivates users provide one another their particular cell phone numbers and go the bond offline — and shields folks from receiving undesirable photos.

And no issue which picture option you decide on, the great thing is Siren’s Question during the day — and members’ answers — allows you to relate with individuals on a further degree than looks.

Safely relate with Others as a consequence of Siren’s Privacy Controls

Another huge component of Siren is actually security, especially in terms of stopping fraudsters. Everybody just who subscribes must input their unique contact number and go into the activation rule they obtain via book, which guarantees folks aren’t producing multiple records.

Users may stop and report to the Siren group some other users that are behaving inappropriately or harming the software’s terms and conditions.

Reduced Events enable you to get Offline & supply brand-new Date Ideas

Besides generating an appropriate and safe on-line spot for individuals to end up being who they really are and giving them a unique strategy to start discussions, Siren is also taking the alternative by holding offsite activities. Susie stated these can end up being a great option to the typical coffee day, which can typically become feeling like a company meeting or appointment.

“In my opinion meeting that way provides a more significant connection. We’re pairing with regional organizations and businesses to give all of our users rewards and discounts to spots like galleries, lectures, and movie celebrations,” she stated.

Even those that have currently located some one on Siren stick around for any occasions because they’ve be an integral part of that neighborhood today and that can locate fairly easily brand-new date tips. While these occasions are presently just getting held in Seattle, Siren has plans to expand to many other towns and cities shortly.

A Diverse User Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess for her safety nature), the Siren team is made up of CTO David Golightly as well as expert advisors including Lisa Stone (Co-Founder of weblogHer) and Gayle Karen teenage (CTCO at Wikimedia).

While they all manage crucial aspects of the organization (from marketing to customer support to graphics design to development), they even put people very first it doesn’t matter the work available.

In accordance with an application created by two women of tone — extremely unusual in the tech sector — Susie and Katrina desired to bring in a user base that’s in the same way diverse since the business is actually.

Siren’s user base isn’t really just like your typical internet dating app audience — which does predominantly be heterosexual men, younger singles, and individuals wanting hookups. The sex ratio on Siren leans somewhat more feminine (55per cent to 45%), and a majority of people tend to be over 30 and seeking for a meaningful big date or relationship.

“we are gearing older, and that I believe it’s been really great for us,” Susie mentioned.

What Siren in addition really does really well is actually include various types of folks, specifically those from inside the LGBTQ society. A fresh part of Siren that has been especially important into staff is a “non-binary” gender selection for men and women once they submit their profile.

Susie along with her group keep in mind that gender and sex aren’t set in rock for some people, and even though conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” is a good idea, they could also be limiting.

“We want to assist you in finding anyone you are looking for, you need not declare or put yourself in a package,” Susie mentioned. “That sex fluidity is important for people to accept.”

Final Thoughts

Whether we are speaking about their innovation, inclusion, or realness, Siren is actually bringing the internet dating software space to the next level out of each and every perspective.

And even though they’re going to increase the amount of beneficial features and develop the reach regarding events in the near future, the lasting focus will continue to be creating trustworthy relationships along with their members and standing to those just who make an effort to destroy the feeling for everyone.

“When you need to end up being an arsehole, there are numerous places to do it, but don’t take action right here,” Susie said. “While we level, we need to maintain this notion that reputation and confidence issue, and it’s our loyal objective to focus for our society everyday. We’re right here trying to provide men and women a fighting possibility to relieve loneliness in order to find a proper physical link.”